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Fabrar Liberia

About Us

Fabrar Liberia is a rice processing and marketing company located in the heart of Liberia’s rice growing belt whose principal mission is to improve farming livelihoods by helping Liberian farmers gain access to previously unreachable national and international food markets.

 
 
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Fabrar therefore uses a commercial arm that adds value to, and creates a market for, Liberia’s agricultural products, while its social arm builds the capacity of its smallholder farmers and provides gainful market access that allows them to grow their farms and businesses sustainably. Through these activities, Fabrar is building a solid consumer demand for high quality domestically produced rice while also raising farm incomes and positively impacting the socio-economic wellbeing of the people it works with. 

 
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Vision

Our vision is to create a virtuous cycle where prosperous Liberian food producers and smallholder farmers are able to profit from their labor while providing customers a quality and nutritious grain they are happy to buy.


 

WHAT WE OFFER

Fabrar offers its Red Rice to niche markets in Liberia as well as internationally. 

 
  • For these premium markets, Fabrar provides bulk shipments from Monrovia to destination.

  • A variety of packaging options are available (500g-10kg), while custom packaging/branding can also be arranged for buyers according to their own specifications.

In addition to its remarkable Ruby and Red Rice, Fabrar also processes a variety of other white grained rice through which the company creates an even wider market for Liberian Farmers. 

  • The White Rice the company processes has tremendous potential for import substitution and job creation within Liberia through volume sales.

  • Fabrar offers its White Rice as an affordable and high quality option for the local staple.

  • Wholesale quantities and prices are available to local buyers

Fabrar also offers products and training to farmers in post-harvest techniques that help to make their rice more commercially viable. Focusing on the key areas of parboiling, drying, and the safe storage of paddy, Fabrar’s services are available to assist farmers in guaranteeing a willing market for their produce.

 
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Made In Liberia

#PositivelyLiberian 

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Our Story

In 1962, Julius Cooper, a young agricultural economist, began working to improve the production of Liberian Red Country Rice, a super grain that is rich in antioxidants, vitamins and minerals.

Fabrar Liberia, Inc. was founded in 2009 by Julius Cooper’s children and grandchildren to continue his legacy of creating value for Liberian rice. Fabrar is a Liberian-owned agribusiness holding company with the social purpose of increasing the access of Liberian farmers to local and international markets.

Located in the heart of the country’s agriculture belt, we aim to positively influence agri-business in Liberia’s rural communities by combining a sound business strategy with good social practice.

This is why our commercial arm works to add value to and creates markets for Liberian rice; while our social arm seeks to strengthen the network of farmers we work with and provide opportunities for them to prosper.

We believe in the farmers that we work with and we believe that our country naturally grows some of the best and most nutritious rice there is.

Our purpose is to bring that rice to the world.

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The Mill

To preserve the richness of the grains our farmers grow, Fabrar uses a state-of-the art rice milling facility.

From parboiling to drying; cleaning to husking; polishing to packaging, all the equipment and processes we use are designed to produce the best quality rice possible.

We take pride in our rice, and that pride is reflected in the tools we use to mill it.


THE TEAM

The Fabrar team is comprised of a carefully curated group of passionate professionals who possess decades of combined experience from diverse backgrounds. It is due to the collective efforts of our team and management that we are Liberia’s top rice manufacturer. Each employee is dedicated to carrying out our mission and vision and making a positive contribution every day. That’s what makes Fabrar work.

Jeanine Cooper Fabrar Rice Liberia

Jeanine Cooper

Senior Partner

Jeanine Cooper is Founder and Senior Managing Partner of Fabrar Liberia Inc. She began her career owning an agribusiness in the rubber sector. She subsequently worked for 26 years as an international civil servant, including 13 years with the United Nations in various postings across Africa. Fabrar Liberia Incorporated is the realization of a lifelong dream to create value for Liberian rice and other local food products.

Fabio Lavelanet Fabrar Liberia Rice Agribusiness

Fabio Lavelanet

C.E.O.

Fabio Lavelanet is a business school graduate who has honed his academic skills by implementing the design for starting up Fabrar Liberia Inc. He has guided the enterprise from its inception to the present status and was responsible for all aspects of the start-up including business registration, initial procurement of assets, establishing the milling operation, recruiting staff and installing the business flow model. All current operations are his responsibility and the full experience of eight years of company operations are primarily attributed to his tenacity, his skilled problem-resolution and endeavor.

Whykies Mentee

Chief Production Manager

Whykies Mentee has operated agri-businesses for some 27 years primarily in Margibi County. He has also worked for two years with the NGO Médecins Sans Frontières-Belgium, managing their warehousing and procurement in Ganta, Nimba County. He has successfully and simultaneously managed up to 4 rubber plantations at a time, ensuring rubber production and sales, personnel management, procurement of inputs, etc. He has also been a commercial rice farmer for a number of years. From its establishment, he has overseen the entire operation of Fabrar Liberia while also ensuring the initial production of rice on Fabrar managed farm holdings.

Sam Mentee Liberia Fabrar Agriculture Paynesville Rice capacitybuilding

Samuel G. Mentee

Technical Advisor

Samuel G. Mentee has over three decades of experience managing farm production systems in Liberia. Mr. Mentee worked for several years with various NGOs such as Catholic Relief Services; managing their seed banks and farm production services and organizing seed fairs. A seasoned agricultural technician, he has a wealth of experience in agricultural project management and NGO management as well as in project development, monitoring and implementation and farming in Liberia.

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Francis B. Cooper

Francis B. Cooper has more than 21 years of experience as a logistics and technical manager for the NGO Médecins Sans Frontières-Belgium in Liberia and in various disaster-prone countries (Cote d’Ivoire, Sudan, DRC, Pakistan, Indonesia, etc). He has coordinated, started and managed operations in sizeable MSF missions under the most challenging of circumstances. He has been a member of Fabrar's board since 2011.

 
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Our Farmers

While Fabrar uses our commercial arm to add value to and create a market for Liberia’s agricultural products; our social arm builds the capacity of our smallholder farmers and provides gainful market access that allows them to grow their farms and businesses sustainably. Through these activities, Fabrar is building a solid consumer demand for high quality domestically produced rice while also raising farm incomes and positively impacting the socio-economic wellbeing of the people with whom we work.